Building the Future of
Homeownership
HomeUp is revolutionizing real estate by removing traditional barriers to homeownership. We believe everyone deserves access to quality housing, regardless of their credit history.
Our Mission
We're on a mission to democratize homeownership and create a sustainable ecosystem where buyers, flippers, and contractors can thrive together.
By leveraging technology and innovative financing models, we're building the new real estate homestead—one that's accessible, transparent, and designed for the future.
Our Core Values
Accessibility
Making homeownership available to everyone, regardless of credit history or financial background.
Security
Recession-proof financing and default mortgage protection for long-term stability.
Innovation
Leveraging technology to streamline the home buying and flipping process.
Community
Building a sustainable ecosystem where buyers, flippers, and contractors succeed together.
Our Story
HomeUp was founded on the belief that traditional credit-based lending systems create unnecessary barriers to homeownership. Too many qualified, hardworking individuals are denied the opportunity to own a home simply because of past financial challenges or lack of credit history.
We saw an opportunity to build something different—a platform that evaluates potential rather than just past performance. By combining innovative financing models with a streamlined digital experience, we created the first instant home buyer app that truly serves everyone.
Today, HomeUp connects first-time buyers with quality homes while providing professional flippers and contractors with a sustainable business model. Our subscription-based approach ensures consistent inventory, fair pricing, and opportunities for all participants in the ecosystem.
As house flipping trends continue to rise and mortgage debt reaches historic levels, HomeUp stands ready to provide a better path forward—one built on accessibility, innovation, and community.