Last Updated: February 9, 2026
HomeUp ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, mobile application, and services (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
We collect personal information that you voluntarily provide to us when you register for an account, including your name, email address, phone number, driver's license information, income verification documents, and other information necessary to process your home purchase or partnership application.
To facilitate transactions and provide our financing services, we collect financial information including income details, employment information, bank account information, and other financial data required for loan processing and approval.
We automatically collect information about your device and how you interact with our Services, including IP address, browser type, operating system, access times, pages viewed, and the page you visited before navigating to our Services.
With your permission, we may collect location data to help you find properties in your area and provide location-based services.
Process and facilitate home purchases and financing applications
Verify your identity and prevent fraud
Communicate with you about your account, transactions, and our Services
Improve and optimize our Services and user experience
Send you marketing communications (with your consent)
Comply with legal obligations and enforce our terms
We may share your information in the following circumstances:
We share information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, and customer service.
We may share information with real estate agents, home flippers, contractors, and other partners in our ecosystem to facilitate transactions and services.
We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights or the safety of others.
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Depending on your location, you may have the following rights:
Access and receive a copy of your personal information
Correct inaccurate or incomplete information
Request deletion of your personal information
Opt-out of marketing communications
Object to or restrict certain processing of your information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us: